Safaryar Holidays served 65,280 MENA passengers in 2025, a 52% rise, while average length of stay fell from 4.3 to 3.8 nights across 257 contracted hotels.
ISTANBUL, TURKEY, August 23, 2026 /EINPresswire.com/ — Safaryar Holidays, an Istanbul-based destination management company and wholesale hotel supplier, today released its 2025 operating data, reporting 65,280 passengers served from the Middle East and North Africa — a 52 percent increase over 2024 — while the average length of stay fell from 4.3 nights to 3.8 nights.
The two figures together point to a structural shift in how MENA travelers use Istanbul: more trips, shorter trips. Although average stays shortened by roughly 12 percent, total passenger nights handled by the company still rose about 34 percent year over year, from approximately 184,900 to 248,000.
Safaryar Holidays is a business-to-business DMC supplying contracted hotel inventory, transfers, MICE services and incoming tour packages in Türkiye to travel agencies worldwide. Founded in Istanbul in 2018 and operating under Sindibad Turizm Ticaret Anonim Şirketi, the company works with 370 partner agencies and holds direct contracts with 257 hotels across Istanbul, Ankara and Van.
Accommodation demand concentrated in the upper-midscale segment. Of 2025 passengers, 62 percent stayed in four-star properties, 22 percent in five-star and 16 percent in three-star — approximately 40,500, 14,400 and 10,400 passengers respectively.
Ground transport data suggests travelers are trading up on experience rather than on room category. Among five-star guests, 28 percent added a VIP transfer, while 48 percent of four-star guests booked the company’s shared shuttle service — roughly 4,000 and 19,400 passengers respectively.
“A shorter stay is not weaker demand, it is a different trip,” said Alper Tekin of Safaryar Holidays. “MENA travelers are treating Istanbul as a repeatable short break rather than a once-in-a-decade holiday, and that changes how agencies should package the destination.”
Shorter stays compress operational timelines. Confirmations, transfers and tour scheduling all move closer to arrival, raising the value of instant confirmation over manual rate requests. Safaryar offers agencies three ways to connect — a B2B portal, an OTA-compatible XML and RESTful API, and an embeddable white-label booking engine — each with real-time availability and instant confirmation across its contracted inventory.
The company provides support in five languages, including Arabic, Turkish, English and Russian, and combines its own directly contracted rates with inventory from tier-1 global wholesalers. Partnership models include net rates, commissionable rates, allotment deals and credit-based accounts.
Safaryar Holidays also operates digital heritage projects covering Istanbul landmarks including Hagia Sophia, Galata Tower and Eyüp Sultan Mosque, connecting travelers to destination information ahead of arrival.
Travel agencies can register for access without commitment, and technology partners can request API documentation for direct integration.
Alper Tekin
Safaryar Holidaysı
email us here
Visit us on social media:
LinkedIn
Instagram
Legal Disclaimer:
EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Media gallery
