Performance-Supp Launches 30-SKU Lineup at Below-Average Prices

30 SKUs, Data-Driven Formulas, and Prices Below the Category Average

Tempe, United States – May 6, 2026 / Performance-Supp /

Performance-Supp, a Tempe-based sports nutrition brand, has expanded its product lineup to serve athletes and beginners across every fitness category, offering a data-driven range of proteins, pre-workouts, and vitamins at price points accessible to a wide range of consumers.

A Data-Driven Approach to Formulation

Rather than following trends or marketing cycles, Performance-Supp develops each formula using performance data and nutritional research. Every ingredient selection and dosage across the catalog is tied to documented outcomes. This methodology applies to the full range of offerings – from protein powders to science backed supplements targeting endurance, recovery, and daily wellness.

The Tempe company positions itself as a brand where quality does not come with an inflated price tag. Each product in the lineup is formulated to deliver measurable value at a cost that remains competitive within the sports nutrition category.

“We launched this expanded lineup because we saw a clear gap in the market – customers were either paying too much for quality or settling for underdosed formulas at lower price points,” said Marcus Delray, Chief Product Officer of Performance-Supp. “With over 30 SKUs now live across proteins, pre-workouts, and vitamins, we built every single one from the data up, and we priced them so that nobody has to choose between quality and affordability.”

Something for Every Fitness Goal

Performance-Supp carries products designed to meet a wide range of fitness needs. Whether a customer is a competitive athlete managing a structured training block or someone beginning a first fitness routine, the catalog includes options matched to different goals, experience levels, and dietary preferences.

The best supplements in the lineup are organized by goal rather than skill level. Customers can find products developed for muscle building, fat loss, cardiovascular performance, and general health support. The brand also carries a selection of the best vitamins for active individuals, including formulations targeting immune function, joint health, and micronutrient gaps common among athletes with high training volumes.

This range of offerings reflects Performance-Supp’s stated focus on serving a broad customer base rather than catering exclusively to elite or competitive users.

Competitive Pricing Without Compromising the Formula

Performance-Supp has structured its pricing around the principle that access to quality nutrition should not be limited by budget. The brand manages production costs through direct-to-consumer distribution and volume-based sourcing, passing those savings to the customer rather than widening margin.

Every product in the current catalog is priced below the category average for comparable formulas, according to the company. Regular market comparisons are conducted to ensure pricing remains competitive without any reduction in ingredient quality or potency.

The combination of data-based formulation and accessible pricing is central to how Performance-Supp communicates its value proposition. Rather than relying on endorsements or packaging claims, the brand points to formulation transparency and price-per-serving metrics as the foundation for consumer trust.

About Performance-Supp

Performance-Supp is a sports nutrition company based in Tempe, Arizona, specializing in science backed supplements formulated from performance and nutritional data. The brand offers a full range of proteins, pre-workouts, and vitamins designed for athletes and active individuals at all experience levels, with a focus on quality formulation at competitive prices.

Learn more at Performance-Supp