Astound Digital today announced the migration of the Homemakers website to Storefront Next, the new front-end for Salesforce B2C Commerce, bringing improved speed, reliability, and security along with a refreshed design. The popular furniture and home accessories retailer aimed to launch a modern shopping experience in time for Black Friday, ensuring the site could handle the surge in peak holiday traffic. The updated site is an ambitious project in both scope and technical complexity, and represents Astound Digital’s largest Storefront Next engagement to date.
For more than 50 years, Homemakers has been helping customers Make Home Happen™! The company is committed to providing a vast selection of furniture, mattresses, and home accessories at the best prices. The website now fully showcases the retailer’s extensive product catalog and customization options while delivering fast page load times and a responsive shopping experience.
“Today’s shoppers expect every digital interaction to be fast, seamless, and personal in today’s competitive ecommerce landscape,” said Rick Greth, Director of IT at Homemakers Furniture. “We set an ambitious timeline and launched in under six months, moving from a rigid legacy setup to a decoupled, API-first architecture. That shift gives us expanded capabilities, shorter development cycles, and headless flexibility, so we can update the front end quickly and adapt as customer expectations evolve.”
Astound Digital’s Anthropic Consulting Practice includes more than 100 certified Claude architects who are applying the latest AI methodologies to enterprise transformation, Salesforce integrations (“Claudeforce”), and agent orchestration. For Homemakers, that expertise translated directly into speed: Astound Digital paired generative AI-driven code development with its proprietary engineering tools to deliver a fully composable website on an accelerated timeline.
“Homemakers trusted us with an ambitious goal: a modern, high-performing storefront ready for Black Friday traffic and a digital experience that delivers on existing business objectives,” said Bill Donlan, CEO of Astound Digital. “With decades of Salesforce experience coupled with AI-powered engineering and a composable, API-first architecture, we delivered Homemakers a foundation built to evolve. This partnership shows what’s possible when deep commerce expertise meets applied AI.”
About Astound Digital
At Astound Digital, we help brands build smarter, connected digital experiences. For 25+ years, we’ve helped some of the world’s most innovative companies deliver standout customer experiences that actually work, for their business and their customers. We bring together strategy, design, technology, and data to solve real problems and we do it with a team that’s as passionate as they are experienced.
About Homemakers Furniture
Founded in 1974 by Carl and Ina Merschman, Homemakers Furniture is Iowa’s largest furniture store and is still managed by the Merschman family. Its 215,000-square-foot showroom is at 10215 Douglas Ave. in Urbandale, and a second location is under construction in Tiffin. Homemakers is a Berkshire Hathaway company. Learn more at homemakers.com.
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